Rene Lacoste founded the brand as we know it today way back in 1933, with the original tennis polo shirt which was only available in white. By 1952, the brand has expanded into coloured polo shirts; anyone wearing a Lacoste tennis shirt was seen as a competent sports man. In the 1980’s and still to this day, a Lacoste tennis shirt is seen a “preppy wardrobe essential.” Initially only producing clothing and with the world at its feet, the brand expanded its catalogue to include shorts, multiple fragrance and cosmetic ranges, sunglasses, Lacoste footwear, watches, accessories and of course the classic Lacoste polo shirts.

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