Diesel is one of the most popular denim brands in the world and is sold in over 80 countries. The Italian company began life in 1978, and from small beginnings grew and grew. One of the most defining aspects of the Diesel brand is the view that the world is a “single, borderless macro-culture.” Starting in 1991, the brand engaged in an international marketing campaign that was truly innovative- for example some strategies include marketing their products in video games.

Mens Diesel Jeans

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