The British fashion brand created in Manchester in the 1980s, and re-launched in 2005, is going great guns these days. The re-launch was necessary because Giorgio Armani didn’t like the label “Gio”. The re-launch saw a slight change of name to “Gio-Goi” and in 2010 they opened their first ever high street store in Aberdeen.


While the label was born of the Hacienda Club and the Manchester Rave scene, the styling has not remained retro, and as can be seen in these jackets and coats, Gio-Goi are at the cutting edge of urban wear.

Mens Gio Goi Jackets & Coats

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