UCLA: University of California. UCLA clothing originates from that august University's passion for achievement, both in academia and in sports. It is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA. The ASUCLA also has a share in the profits. The west coast American heritage is plain from the label’s designs and colours on their t-shirts, hoodies and jackets. Feel the sunshine state sun and the campus Pacific breezes- wherever you are!