G-Star Raw or G-Star as its better known was founded in 1989 specializing in jeans, t-shirts and shirts. The brand takes its “Raw” name from the jeans it produces, way back in 1996; the brand released its first pair of Raw Denim jeans. They were untreated, unwashed and arrived fresh from the factory to the retailers. You may have noticed the number 96 sewn or printed onto many G-Star products; this is a mark of respect for the year that they released their first pair of Raw jeans. Today the brand produces G-Star t-shirts, knitwear and polo shirts, jackets & coats, hoodies and sweatshirts, and of course G-Star jeans.