Fred Perry, two words that conjure a million images in the brain; whether you love the name for the man that he was, or for the brand that has since evolved. In the late 1940’s Fred Perry was approached by an Austrian footballer who had invented an antiperspirant device for the wrist, after minor adjustments, the sweatband as we know it today was created. Since that day the brand has evolved into a world renowned supplier of all things cool from Fred Perry polo shirts to jackets and coats, footwear to Fred Perry t-shirts, knitwear and Fred Perry hoodies & sweatshirts.

Fred Perry

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